Synergy dictates that the success of two separate entities, when combined, will be greater than the sum of an individual entity. If there’s one market in which synergy has failed, it’s gamer culture. Licensed video games based on popular films are often maligned, and usually just ignored. Their production is typically rushed to coincide with the film’s release.
One game was so poorly conceived, in fact, that it nearly killed the video game industry entirely. When E.T. was released on Atari, it was mass-produced, assumed that it would be as big a hit as the film on which it was based. However, its release led to the video game crash of 1983, where its …
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